Our standard
Guides answer the question first, then give the detail. We write for the climate you have, not the one the plant would like, and we say plainly when a flower is a long shot outdoors. Timing is given as months, temperatures and zones, not vague seasons, and we separate what is known from what growers report.
Pen name
Articles are published under the editorial pen name Iris Bell. The name is disclosed on the about page and in the structured data of every page. We do not give it credentials, employers or experience it does not have.
Sources
Claims about hardiness, bloom time, light, soil, pruning and pests come from university extension services, government plant-hardiness data, botanic gardens, nursery information and grower reports. Each guide lists its sources at the bottom.
Images
Photos carry a visible credit. Where no accurate free photo exists we use an AI-generated image, checked for botanical accuracy before use and listed on our image credits page.
Commercial relationships
Nobody pays to change a recommendation. If we ever publish sponsored content, it will be clearly labelled as sponsored.
Updates and errors
Guides show a last-updated date. If we get something wrong, we fix it and say so: see corrections.